BIOTECH SHOWCASE AND JP MORGAN HEALTHCARE WEEK:
TO ATTEND OR NOT TO ATTEND?
THAT IS THE QUESTION
Well you wouldn't have to be Hamlet to work that one out.
A record 12,000 attendees ranging from the leading US specialist life sciences investors to the best known and most highly regarded research analysts and a gaggle of share brokers, media and other hangers-on provide an ideal audience for companies operating in the life sciences space.
All are brought together around San Francisco's Union Square district within talking distance of the Hilton Parc 55 Biotech Showcase hub and the Westin St Francis JP Morgan HQ.
For those who are yet to put their toe into the Bay, the week has become a mandatory affair. This year the official four-day Biotech Showcase schedule runs from Sunday, January 7th to Wednesday, January 13 but many players make a full week of it.
More than 900 public and private investors representing over $334 billion in capital will be in attendance at the Showcase along with 2100 companies from 50 countries and a further 2500 delegates.
For many it has become a bigger focus than the hallmark invitation-only JP Morgan Conference which will be featuring more than 400 big pharma companies in its 36th annual renewal.
However the most important time spent during the week may well be at the ancillary hook-ups that come from the social receptions surrounding the official functions and informal meetings that result.
Hotel lobby introductions and elevator business card exchanges can prove just as useful.
Make sure to bring plenty of presentation decks and comfortable shoes.
*Columbus Circle Corporate will be in town all week and welcomes the opportunity to catch up with all and sundry.